When becoming established as either a new artist or when putting out a new album, promotion is the key to success. If your promotion team does not inform your fans correctly then the potential album can potentially flop. Being that I am an up & coming artist manager I look for different resources to help me effectively promote my artists name and music. I have been receiving “The Indie Contact Newsletter- A monthly resource newsletter for recording artists!” for some time now and they always have different tidbits of information that I have found extremely useful. The December newsletter was about 43 places to promote your music. The most inexpensive way to promote now with new age technology is through our online channels. The December newsletter breaks down their promotion contacts into 5 sections. 1. Publications that will REVIEW your music;
2. Radio Stations/Shows that will PLAY your songs; 3. Labels, Vendors and Promotional Services that will help you to SELL your CD; 4. Sites where you can UPLOAD your band's MP3s or videos; and 5. A wide range of Helpful Resources for recording artists.
I will share a different outlet from each of the five sections. Depending on the type of music you are promoting is going to depend on which outlet is best for you. In section 1 we have “The Deli” (www.thedelimagazine.com)- is a website that is updated daily and covers various local music scenes. So far they are in NYC, LA, Nashville, Chicago, SF, Portland, Austin, Philly and New England. They also have a quarterly publication that focuses exclusively on the New York independent music scene. Section 2: there is “Who’s Next” (www.whosnextllc.com), an Internet radio that various industry executives listen to when searching for talent as well as fans. Via “Music Registry” (www.registermymusic.com) radio promoters have helped hundreds of major artists in addition to indie artists with national radio airplay and charting. The currently have different artists that are on the Billboard Top 20, BDS, Mediabase, Media Guide and Radiowave. In section 3 we are exploring services to sell your CD, I chose to highlight “Dream Town Media”(www.dreamtownmedia.com) due to their cohesive digital marketing and social media campaigns. Section 4 offered a wide array of sites to upload music however I chose “SoundCloud” (www.soundcloud.com). They offer a platform that puts your sound on websites and even apps. Lastly, we have section 5: Social networks are beginning to shape how music is created, with “Indaba Music” (www.indabamusic.com) a networking platform was created for musicians around the world to network and make music together through online collaborations. The site has now grown to over 5000,000 musicians ranging from those who create music as a hobby to Grammy Award winners.
I hope that you find this information useful in your endeavors to promote your music as I did for my clients.
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