Developing your brand while giving back to your community

As a company, Rising Phoenix Entertainment Group wants to develop quality artists. In doing so, the best place to start is with the children. Many school programs are cutting out music from their curriculum. Without music in schools, there will be a decline in new quality artists and musicians. I began playing saxophone in the 5th grade and absolutely loved being in the band. It was a way to keep young people out of trouble while doing something positive with their lives. I was in the band for 7 years, all the way through to 12th grade. Those 7 years created some of the best memories I have, and the bonds I created with people are still strong to this day. While researching charities that we as a company could be apart of, it seemed fitting to choose VH1’s Save the Music.


The VH1 Save The Music Foundation is a 501 (c) (3) non-profit organization that dedicates itself to creating an awareness that removing music from schools can hinder a child’s educational process, and to returning the education of instrumental music in public schools across America. Since it's founding in 1997, the foundation has raised more than $47 million towards providing new musical instruments to 1,750 public schools throughout approximately 100 cities in the United States, and has impacted the lives of over 1.6 million children (VH1 Save The Music, 2010).

Save the Music’s marketing strategy is far from ingenious. Save the Music simply joins major companies/businesses, influential musicians, recording artists, and even some athletes to put on productions and produce advertising campaigns to raise money for the foundation. When creating a brand for yourself, it is always best to pair with an already established brand to build your own brand name. Rising Phoenix Entertainment Group is currently working on two different brands: the branding of our artist, Fish Scales, as a solo artist; and the branding of ourselves as a new company. A partnership between the three will enhance the value of all.

Source: VH1 Save the Music website