How Guy Kawasaki has influenced Rising Phoenix Entertainment Group.

I came across an article where Kawasaki spoke with Tim Berry on “How to write a Business Plan”, out of the questions asked “What are the most important qualities of a plan” stuck out to me the most. The three points Guy Kawasaki spoke on were extremely helpful for me when constructing my business plan. These are how I decided to use them for my company Rising Phoenix Entertainment Group.

1) Strategy is what needs to be focused on, and the question you need to ask yourself is “what can you do better than anyone else? What are your core competence”

When Rising Phoenix Entertainment Group was founded I knew that we were not going to be the only Entertainment group that handled management, promotions, marketing amongst other things else. So we had to sit back and analyze what exactly we could bring to the table that would entice customers to want to sign with our company. In doing so we decided to put a special clause in our contract that would cater specifically to our clients and their future in the business. With that clause and the percentage we receive from our clients in commission enables us to have an upper-hand in the business.

2) Break down the specifics: What is going to happen, when, how much is it going to cost, and who is responsible for it.

At RPEG we understood the business we had to create a timeline for ourselves of what we needed to make ourselves successful and broke down our costs and how much we wanted to have invested and how much each of us would bring to the table. In doing so we realized that we were able to keep our costs down as long as we kept most of the business “in house” versus outsourcing. Yes, that would create a lot more work for ourselves but the reward of not asking for someone to invest a large amount of money and giving up equity in our company was well worth it.


3) Cash flow: You want to have growth spurts in your company, which is another way of saying more sales and potentially more profits, however he also stressed that unplanned growth with out proper planning can be detrimental to your company.

We knew that if we moved too fast that in our growth and were unprepared it could end up being a bad thing however we have remained on a steady increase and have been blessed with being very prosperous over the past year. Thanks to our clients and those who have been patient with us from the beginning.