Soulja Boy's Successful Utilization of Social Media

Who would have thought that social media would have been as influential on the entertainment industry as it has been? Well Soulja Boy learned how to utilize social media to his benefit when marketing his album “The DeAndre Way” that was released in mid-late November as well as promoting his single “Speakers Going Hammer”. Lee Hawkins of the Wall Street Journal sat down with Soulja Boy and discussed how he became a multiplatinum rapper solely based off of his social media presence and has been labeled the Music Industry’s “King of Social Media”.

Soulja Boy first starts off how he started rapping in 2005, he became familiar with the Internet, and then began to utilize MySpace & Youtube to get booked for shows. The stardom wasn’t immediately, he had to make fans aware of his music and did so via setting up a Soundclick account. Soundclick is known as “The Billboard charts for Underground Music” says Soulja Boy. Once he began reached the Top 10 on Soundclick his plays increased due to his popularity. He then linked his Soundclick account to his MySpace and Youtube pages. He also used his twitter and Facebook pages to be able to reach his fans. When he reached his 1st million on Youtube, he then placed a booking email up, which enabled those wanting him to perform to book him for shows. Once Soulja Boy reached 100K plays via Soundclick he was able to monetize that distributing his music via the website for $.99 a song. Soundclick entail splits the profit with the fan. Let me help you understand how this was beneficial for him financially, Soulja Boy was receiving at least 19K song downloads a day! That is approx. $9,400 a day just off of his social media marketing strategies. Keep in mind that he has not yet signed a deal w/a major label. He hen began to use a tool called Saynow.com, a website where you can get phone #'s and are able to talk to your fans. He acquired 4.9 subscribers. With Saynow.com he was able to leave a message and distribute it directly to his fans. In addition to these smart tactics he created multiple websites, approx. 20, to continue to create a buzz. His best tool would have had to been his Youtube channel. Where he could address his fans whether it be just putting out a new song or speaking to the youth about him being a positive role model to his fans. He used this outlet to connect with all of his fans. I would definitely have to say that he has learned how to capitalize off of the social media world. Based off of his different tactics Soulja Boy generated 12 MILLION DOLLARS off of his first single alone. No wonder they have crowned him “The King of Social Media” because he learned how to use it to benefit musical career.

Disography including "The DeAndre Way" is available via iTunes

Lee Hawkins of the Wall Street Journal's Soulja Boy interview Speaking With Soulja Boy, Rap's Social Media King

SPEAKERS GOING HAMMER has almost 13 million views

Source : Speaking With Soulja Boy, Rap's Social Media King

Entertainment Company CFOs capitalize on Digital Growth

Earnest and Young is one of the world's leading professional services organizations, helps companies across the globe to identify and capitalize on business opportunities. In 2008 they interviewed several media & entertainment CEOs and few very few of them had anticipated where the focus of the digital revolution was transforming. In 2010 they completed a study that focused on senior media and entertainment executives by asking the Chief Financial Officers of 75 leading global media and entertainment organizations for their insight into their approach for the future and the ever changing digital world.

The study touched on several key points however I am just going to share a few with you. First, Digital is now- they have noticed that new technology continues to have an extremely powerful influence on how individuals experience entertainment and information. There is a noticeable shift to digital and is challenging old entertainment business models and causing CFOs to make changes in their investment decisions. Secondly, CFOs are trying to juggle balancing between digital growths and declining traditional media revenue. The CFOs are beginning to see a significant growth in digital revenues, however with price deflation and product un-bundling, combined with the global economic downturn, CFOs are starting to recognize a the placement of increasing pressure on traditional media revenues. All that means is that the industry revenues and “per unit spend” on different media content is no longer increasing at a rapid speed. Lastly, Interactive media companies are best positioned to thrive in the next two to three years. The CFOs have stated that they will not lose sight of doing thing traditionally, but digital earnings are definitely on a rise. The earnings are rising at lower price points and have yet to become bigger than the traditional media revenue streams.

With the shifts in consumer demands, media multi-tasking has been taken to new levels. The consumer behavior has caused the consumption rates of pure-play Internet, video games, how consumers obtain their music and how they share to soar to new levels. Although radio, broadcast networks television, and print media are showing a decline, they are also seeing there consumption rates rise. The consumption is rising due to consumers using television as a multi-tasking medium. Consumers are tweeting and blogging while watching their favorite shows.

CFOs of major entertainment companies are noticing how digital landscaping is evolving and therefore determine where they need to make their investments accordingly in order to protect their market position and ensure that they remain prevalent in the entertainment business world.


Source:

Poised for digital growth: Preserving profitability in today’s digital world

Creating a Successful Social Media Strategy

While doing some research on creating my own business strategy I came across some interesting information on creating a social media strategy that I felt would be useful for my readers. Everyone wants to be an entrepreneur these days but many are not researching the proper way to do so. Instead, they are just jumping in and wondering why it may not be working as planned. Others also try and utilize social media and to no avail fail due to the lack of proper research. I am going to share with you “Nine Steps To Your Best Social Media Strategy” with the hopes that it will help you optimize your marketability. Everyone claims to be an expert however Jim Sterne has written six books on Internet advertising, marketing, and customer service. He has collared the multifaceted world of social media in his recent book titled “Social Media Metrics”. In this book he breaks down how to create a successful social media strategy into the following nine steps.


1. Get focused and identify goals. Social media is the realm of public opinion and customer conversations. If you don’t have a clear idea of why you are there, anything you measure will be useless. He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction.

2. Get attention and reach your audience. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. With social media, it is also important to identify how many people see your message as remarkable. That leads to the extra reach of word-of-mouth, commenting, and telling their friends.

3. Measure respect and find influencers. Your task now includes reaching the people who are key influencers, and understanding their impact. Therein lies the multiplier effect. Your message multiplier velocity and reach are the signals that your offerings have the right scope, spread quickly, and resonate with your target audience.

4. Track the emotional sentiment. Counting is fine, but analyzing the outpouring of millions of souls can reveal attitudinal shifts. Tracking public sentiment over time provides invaluable insight and gives you the chance to stay right on top of changes in the marketplace and your organization’s brand equity.

5. Measure customer response and action. If they read it and like it, do they click through to your web site, or engage with your organization in new and different ways? Action is when people are drawn into a profitable and sustainable relationship with your company. That’s where the money is.

6. Get the message from your customer. With the customer in control, you need to make sure you are getting the right message from the right people at the right time. That’s real-time market research, and you need to measure how well you are hearing it and acting on it in your business strategy planning.

7. Drive business outcomes and get results. Now it’s time to cycle back around to measuring what sort of business impact your efforts are having. Measure to see if you have an increase in revenue, a lowering of costs, and improvement in customer satisfaction. Then it’s time to re-examine your goals to look beyond the “big three.”

8. Get buy-in from your colleagues. Some executives are slow to understand and embrace new communications methods. Use your results to convince them that social media is a vital part of your marketing mix, and deserves the resources necessary for proper implementation and measurement.

9. Project the future. Start now to look at where social media will be in two to ten years, and prepare for it. Don’t let the changes takes your organization by surprise, or allow your organization to be the last to implement and measure you in the new world.

All are great steps to follow individually, however just like any step-by-step process in order to achieve maximum optimization you must utilize these steps together. Also keep in mind that social media is an ever-changing medium but you can never lose if you keep to the basics while continuously enhancing and learning new avenues to go down. I hope that these steps are useful in creating your social media strategy.


Source: “Nine Steps to Your Best Social Media Strategy”

New Age Distribution

Distribution has definitely changed over the past 5-10 years, primarily due to the Internet craze. Social media has grown legs and not only begun to walk but has learned to run. Through the vast outlets that the Internet has created for distribution, the ways of pitching your project to a label or distribution company have evolved. These outlets are not just limited to music, but include all aspects of distribution such as gaming, literary works, film, and of course my love, music. After careful research, I have narrowed my distribution search to a few companies that cater to the indie artist also known as the “do it your self (DIY)” artist. I have found Tunecore the most useful because of its extensive outlets where it distributes your music. It distributes to AmazonMP3, thumbplay, the Nokia Music Store, Zune, iTunes and even Rock Band just to name a few. There are 3 (three) very simple steps to sell your music through Tunecore: Upload your music, Upload your art, and Pick your stores! That’s it you are done! Simple right? It is also free to set up an account, however you do pay a fee for distribution depending on what you desire to distribute. It is $9.99/year per single or ringtone and $49.99/year per album. The beauty is that you the artist maintain ALL OF YOUR RIGHTS, receive 100% of your royalties; access to free trending sales reports, streaming media players and an exclusive iTunes artist ping page. You are probably asking why you should even chose Tunecore to distribute your music despite everything I have just stated above, well they are the LARGEST and MOST TRUSTED music distributor in the world. They are a preferred partner of all of the top digital stores in addition to their artists receive better deal terms than anyone else. The company has even partnered with Universal Music group to help get music licensed for TV shows, movies, and video games. I could continue to list the many benefits of Tunecore but that would take the fun out of you surfing the website, RIGHT? So go create your FREE account today and explore the site to decide if it is best fit for where you want to distribute your music. I have a strong feeling you will not be too disappointed.


Source: Tunecore

One-on-One with Attorney Shannon Ligon

To all that know me, know that my ultimate passion is to become an Entertainment Lawyer. I have had the pleasure of building a professional relationship with Attorney Shannon Ligon of Ligon LawGroup. No one can tell me that Twitter IS NOT AN AWESOME NETWORKING TOOL, because this is how I came to know Attorney Ligon. Since establishing a relationship via Twitter, I was instrumental in bringing Attorney Ligon to Full Sail University to speak with our Black Student Union. She was awesome and very insightful. Attorney Ligon received her Bachelor of Science in Business Management from Florida State University while spending time abroad studying International Business at the Universidad de Valencia in Valencia, Spain. She is not a stranger to the Entertainment field. She also has her certification in Television & Radio Broadcasting from CSB School of Broadcasting in 2004. Attorney Ligon has worked in the entertainment and sports industry for the past 8 years. She has been involved in management (artist & sports), A & R, as well as has numerous trusted networking contacts over the past 9+ years.

In speaking with Attorney Ligon, I became to look up to her more and more. She expressed to me the many liabilities that she had encountered while being in the entertainment business from acquiring endorsements from artists as well as athletes, copyright infringement, to ensuring that you, as the attorney, are upholding the law and your duties to your client.

While working with Richard DeLuca (Integrated Sports Management Company) her eyes were opened to endorsements deals. Having to negotiate for her clients was based off their needs as well as the needs of the companies being endorsed. She stated that Copyright infringement, can be a very “slippery slope”. Take for example, a beat was mixed and used, however the beat is not making any money, you may send a cease & desist letter rather than suing the individual. One of the ways you can ensure there is no “bad blood” or “black balling” is to consider using that individuals beats in the future. Just because someone may possibly infringe on your intellectual property doesn’t mean that you will never want to work with that person again, you just want to be either recognized for his or her work and/or compensated. Always be careful who you decide to sue, you never want to rub the “right person” the wrong way. She also stated that there are plenty times that major artists may find a beat, want to use it and can not find who originally created the beat. The producer is then not found until they possibly hear their beats on an album.

As an attorney you have a duty to uphold the law at all times, this can pose a serious liability if you are possibly working with high risk clients and/or some one who’s has limited knowledge of the business but is adamant that they are correct in different matters. It is not that you want to go against your client at all, but you are unable to go against the law you promised to uphold. When getting into any type of business make sure that you research all of the liabilities and ways to limit those. In closing, Attorney Shannon Ligon gave the Full Sail Black Student some great advice when she came to speak and I now leave it with you. “Always be excellent with whatever you do and never be afraid to lose, but never give up.”


Thank you for taking the time for my interview Shannon.

http://ligonlawgroup.com/

The Importance of Carefully Reviewing Contracts to Limit Legal Liabilities

When entering the entertainment industry you must be sure that you have the proper legal representation. Why is this important? Not only is it important for you as an artist have any run ins with the law, but it is important to ensure that all contracts that are in place have been properly reviewed. Such as contracts pertaining to touring, use of image, and/or publishing & distribution. I recently came across several articles that outlined the importance and discussed breaching of contracts in each of these ways.

Well Ne-Yo, Ginuwine, and Tyson Beckford definitely understand the importance of carefully reviewing and having a contract. Many of you might be familiar with the case Ne-Yo filed against the R. Kelly promoter (Rowe Entertainment) claiming breach of contract. If not, Ne-Yo filed a lawsuit due to his premature dismissal from R. Kelly’s “Double Up tour”. In this lawsuit he requested that he be paid even though he was released prior to the end of the tour. Rowe Ent. Then stated that the reasoning behind was not receiving a fully executed contract from Ne-Yo. In layman’s terms: there were some signatures missing and Rowe Ent. stated, "From a business perspective, it would have been extremely difficult for me to continue under this cloud of uncertainty." The tour was eventually canceled due to legalities that R. Kelly himself had.

In Ginuwine’s mid 2007 contract conflict, he filed a lawsuit against King Music Group for breach of contract, negligent representation, and fraud. In this case Ginuwine alleged that he was falsely convinced to sign a recording artist contract with King Music Group. King Music Group didn’t seem to exist however. The terms & conditions of said contract were that Ginuwine had to produce one album for the company for $1.75 million with an advance of $500,000. There was a signing between the two parties however there seems to be no listing for King Music Group nor has the artist received any financial backing. With Ginuwine being bound to the previously mentioned contract he was unable to make any records for any other companies for fear to be sued himself for a breach of contract with King Music Group.

Tyson Beckford is an internationally know model who has known for being a Sean Jean model, in his law suit he filed also for breach of contract as well as trademark infringement. Beckford claims that there was a contract between himself and Sean Jean to lend his face and image for an advertising campaign in the amount of $1.2 million. The reason the contract was deemed breached was due to all of the payments not being made. He was to receive for $300,000 payments however, only received the 1st payment, part of the 2nd, and neither of the 3rd or 4th payments. With these actions happening, the contract between Beckford and Sean Jean was said to now be null and void. Though this was so, his images were still used for the campaign.

As an artist manager, I urge our clients to ensure that they carefully review all of their contracts (especially those between them and myself). Even the most seasoned artist can fall victim to a fraudulent contract or businessperson. Not only do we have a lawyer on staff at Rising Phoenix Entertainment Group but also, we advise our clients to ensure that everything has been covered in the contracts and looked over carefully by their personal representation. After reading these articles, I personally feel that all contracts are extremely important and should never be taken lightly. You always want to make sure that all “I”s are dotted and all “t”s are crossed (i.e. Ne-Yo contract). As well as make sure you carefully research the company you are considering signing a contract with. (i.e. Ginuwine)


Sources: Music Recording Contract Fraud; Tyson Beckford Sues Diddy for Breach of Contract; Ne-Yo Sues R. Kelly Tour Promoter for Breach of Contract